His résumé included ‘Casablanca,’ ‘A Clockwork Orange,’ ‘The Exorcist,’ ‘Dog Day Afternoon’ and decades’ worth of Eastwood films. Bill Gold, who revolutionized the art of the movie poster over a seven-decade career that began with Casablanca and included A Clockwork Orange, The Exorcist and dozens of Clint Eastwood films, has died. He was 97.
Gold died at Greenwich Hospital in Greenwich, Connecticut, on Sunday, according to family spokeswomen Christine Gillow.
The Brooklyn native began at Warner Bros. in the early 1940s and had a hand in more than 2,000 posters during his iconic career, working on films for everyone from Alfred Hitchcock (1954’s Dial M for Murder), Elia Kazan (1955’s East of Eden) and Federico Fellini (1963’s 8 1/2) to Sam Peckinpah (1969’s The Wild Bunch), Robert Altman (1971’s McCabe & Mrs. Miller) and Martin Scorsese (1990’s GoodFellas).
Gold, who received a Lifetime Achievement Award from The Hollywood Reporter during its 1994 Key Art Awards ceremony, had a way of setting the mood for a movie using a less-is-more philosophy.
“We try not to tell the whole story,” he told CBS News in March. “We try to tell a minimum amount of a story, because anything more than that is confusing.”
Gold’s fruitful relationship with Eastwood began with Dirty Harry (1971), and he gave the actor a gun or a gritty countenance on posters for such films The Enforcer (1976), The Outlaw Josey Wales (1976), The Gauntlet (1977), Pale Rider (1985) and Unforgiven (1992).
Gold retired after working on the Eastwood-directed Mystic River (2003) but re-emerged to do the poster for the filmmaker’s J. Edgar (2011).
“With Bill, I knew he would bring great ideas, and the poster he created would be one less thing we had to think about,” Eastwood writes in the introduction to the 2010 book Bill Gold PosterWorks. “He respected the film, he respected the story, and he always respected what we were trying to accomplish.
“Four of the films he worked on won best picture Oscars, including Unforgiven. The first image you have of many of your favorite films is probably a Bill Gold creation.”
Movie critic Leonard Maltin once noted that each of Gold’s posters is “as individual as the movies they are promoting. I can’t discern a Bill Gold style, which is a compliment, because rather than trying to shoehorn a disparate array of movies into one way of thinking visually, he adapted himself to such a wide variety.”
Gold “started drawing at age 8 and never stopped,” he said in a 2016 interview. After graduating from Pratt Institute in New York City, he approached the art director of the poster department at Warner Bros.’ offices in New York.
“He sent me away on a trial to design posters for four earlier films: Escape Me Never and [The Adventures of] Robin Hood with Errol Flynn, The Man I Love with Ida Lupino and Bette Davis’ Winter Meeting,” he recalled.
Gold passed the test and was hired at age 21, and his first assignment was Casablanca (1942).
As he told CBS News, Gold laid out the poster for Casablanca and placed a gun in Humphrey Bogart’s hand at the last minute: “Somebody suggested, ‘This is Bogart. Let’s put a gun in his hand. That’s the way he acts, the way he exaggerates his action. We don’t want just a head of him. It’s too boring!’ ”
The gun was taken from another Bogie film, High Sierra (1941). Gold also was assigned work on Warners’ Yankee Doodle Dandy (1942) around this time.
After enlisting and serving three years during World War II, when he made training films for the U.S. Army Air Force, Gold returned to Warner Bros. and in the late 1950s moved west to work on the studios’ Burbank lot. He started his own company in the early 1960s back in New York.
Gold’s poster for William Friedkin’sThe Exorcist (1973) — showing the priest played by Max von Sydow under a shaft of light outside the Georgetown home of the possessed young girl (Linda Blair) — was created after he was told not to “show anything that had any hint of religious connotation.”
Gold also worked on posters for The Searchers (1956), Cool Hand Luke (1967), Funny Girl (1968), My Fair Lady (1968), Bullitt (1968), Woodstock (1970), Klute (1971), Deliverance (1972), The Sting (1973), Blazing Saddles (1974), Dog Day Afternoon (1975), On Golden Pond (1981), For Your Eyes Only (1981) and Thelonious Monk: Straight No Chaser (1988).
In 2011, producer Sid Ganis, who headed advertising at Warner Bros. during the 1970s, told THR that Gold was “the maestro. He was the one directing his art directors and directing his copy writers on what to do, which was a great thing. He was also the one who communicated with the studio. He was the guy in charge of the symphony.”
Survivors include his wife, Susan, son Bob, daughter in-law Joanne, daughter Marcy, grandson Spencer, granddaughter Dylann and her fiancé Justin, great nephew Jaaron and “man’s best friend” Willoughby.
William Claude Rains (10 November 1889 – 30 May 1967) was an English stage and film actor whose career spanned 46 years. He was known for many roles in Hollywood films, among them the title role in The Invisible Man (1933), The Wolf Man (1941), a corrupt senator in Mr. Smith Goes to Washington (1939), Mr. Dryden in Lawrence of Arabia (1962), and, perhaps his most notable performance, as Captain Renault in Casablanca (1942).
Rains was born in Camberwell, London. He grew up, according to his daughter, with “a very serious cockney accent and a speech impediment”. His parents were Emily Eliza (Cox) and English stage and film actor Frederick William Rains. The young Rains made his stage debut at 11 in Nell of Old Drury.
His acting talents were recognised by Sir Herbert Beerbohm Tree, founder of the Royal Academy of Dramatic Art. Tree paid for the elocution lessons Rains needed in order to succeed as an actor. Later, Rains taught at the institution, teaching John Gielgud and Laurence Olivier, among others. Many years later, after he had gone to Hollywood and become a film star, Gielgud was to quip: “He was a great influence on me. I don`t know what happened to him. I think he failed and went to America.”
Rains served in the First World War in the London Scottish Regiment, with fellow actors Basil Rathbone, Ronald Colman and Herbert Marshall. Rains was involved in a gas attack that left him nearly blind in one eye for the rest of his life, by the war’s end he had risen from the rank of Private to Captain.
Rains began his career in the London theatre, having a success in the title role of John Drinkwater’s play Ulysses S. Grant, the follow-up to the playwright’s major hit Abraham Lincoln, and travelled to Broadway in the late 1920s to act in leading roles in such plays as Shaw’s The Apple Cart and in the dramatisations of The Constant Nymph, and Pearl S. Buck’s novel The Good Earth, as a Chinese farmer.
Rains came relatively late to film acting and his first screen test was a failure, but his distinctive voice won him the title role in James Whale’s The Invisible Man (1933) when someone accidentally overheard his screen test being played in the next room. The Invisible Man is based on H. G. Wells’ science fiction novel The Invisible Man, published in 1897, as adapted by R. C. Sherriff, Philip Wylie and Preston Sturges. The film was directed by James Whale and starred Claude Rains, in his first American screen appearance, and Gloria Stuart.
Rains portrayed the Invisible Man (Dr. Jack Griffin) mostly only as a disembodied voice. Rains is only shown clearly for a brief time at the end of the film, spending most of his on-screen time covered by bandages. In 2008 The Invisible Man was selected for preservation in the United States National Film Registry by the Library of Congress as being “culturally, historically, or aesthetically significant.” Rains’ portrayal of The Invisible Man is considered to be one of the main Universal Monsters and is often listed with the likes of Dracula, Frankenstein, The Wolfman, The Mummy and Gill-man.
Following The Invisible Man, Universal Studios tried to typecast him in horror films, but he broke free, starting with the gleefully evil role of Prince John in The Adventures of Robin Hood (1938), then with his Academy Award-nominated performance as the conflicted corrupt US senator in Mr. Smith Goes to Washington (1939), and followed with probably his most famous role, the flexible French police Captain Renault in Casablanca (1942).
The Wolf Man (1941) written by Curt Siodmak and produced and directed by George Waggner; starred Lon Chaney, Jr. as The Wolf Man, with Claude Rains, Béla Lugosi, and Maria Ouspenskaya. The title character has had a great deal of influence on Hollywood’s depictions of the legend of the werewolf. The film is the second Universal Pictures werewolf movie, preceded six years earlier by the less commercially successful Werewolf of London.
In 1943, Rains played the title character in Universal’s full-colour remake of Phantom of the Opera. Bette Davis named him her favourite co-star, and they made four films together, including Mr. Skeffington and Now, Voyager. Rains became the first actor to receive a million dollar salary, playing Julius Caesar in Gabriel Pascal’s lavish and unsuccessful version of Shaw’s Caesar and Cleopatra (1945). In 1946, he played a refugee Nazi agent opposite Cary Grant and Casablanca co-star Ingrid Bergman in Alfred Hitchcock’s Notorious.
Rains remained a popular character actor in the 1950s and 1960s, appearing in many films. Two of his well-known later screen roles were as Dryden, a cynical British diplomat in Lawrence of Arabia (1962) and King Herod in The Greatest Story Ever Told (1965). The latter was his final film role.
Rains died from an abdominal haemorrhage in Laconia, New Hampshire, on 30 May 1967 at the age of 77. He is interred in the Red Hill Cemetery, Moultonborough, New Hampshire.